HSP's Namibian branding strategy is designed to fully maximize the potential of its unique Namibian sourced rough diamonds. HSP has developed the most comprehensive and recognized Namibian diamond brand with proprietary products. This allows for a range of comprehensive yet exclusive product propositions.

Its services and marketing initiatives have resulted in close working relationships with Namibian jewellers, and have helped them to significantly increase their annual sales of polished diamonds in Namibia to both visitors and local consumers.

With its successful branding scheme, HSP has successfully increased consumer confidence and demand in Namibia.

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